YOUNG HARRIS, Ga. – The Towns County & Lake Chatuge Chamber of Commerce has officially rebranded as the Lake Chatuge Chamber of Commerce. The news broke during a surprise celebration held at the chamber’s office on Jack Dayton Circle in Young Harris, Oct. 24.
“About five years ago we did some rebranding,” Lee said of the Lake Chatuge logo which was designed by community members who sought to understand what drew visitors to the area. “Top answer was the lake, second type answer was the mountains. So our board got together, the committee on the board got together, and said, ‘we’re going to go with the lake.’ The lake is what brings the people here, brings the groups here, it’s what attracts more of the visitors here to the county. Since we’ve done the rebranding, you have seen the results. We’ve had Bassmasters here. We’ve had people calling for tournaments. We’ve had five tournaments this year. I’ve got one already scheduled for next year. It has exploded just because we use the words Lake Chatuge.”
A ribbon-cutting took place at the event, cake and champagne were served to celebrate the occasion, and door prizes were raffled to announcement attendees.
“You are getting a trickle-down effect in all your businesses,” Lee told the guests, many of whom were chamber members. “No matter what you do, you are getting a trickle-down somehow in your business from tourism. Towns County, last year, got a report for 2017 tourism that saif we are 8th in the region as far as the dollars we bring in tourism. That’s huge for a 16 county region, we are 8th in our region. We are #1 in the dollars saved per person in taxes per year because of tourism.”
Lee said that the tax savings annually amount to roughly $800 per resident.