HIAWASSEE, Ga. – Lake Chatuge was the site of the 2018 Bassmaster Angler of the Year (AOY) point series tournament, and Towns County’s decision to host the sporting event yielded a high economic return.
According to Towns County Chamber of Commerce President Candace Lee, over 10,800 visitors traveled to the area for the September event, generating approximately $2.1 million dollars in revenue. The expected return, cited by Bassmaster, was slightly underestimated at $1.5 to $2 million dollars.
Towns County extended a host fee of $60,000 to secure the Bassmaster series finale, a commitment both Lee and Towns County Commisioner Cliff Bradshaw said did not come without much consideration and contemplation. In addition to the revenue obtained from the event, a total of 5,434 local jobs were supported by the wise investment.
Lee and Bradshaw explained that the tournament will reap long-lasting results as familiarity with the Towns County area is better known due to exposure from the popular bass fishing event. During the week of the tournament, coverage of the AOY drove over 798,000 visitors to the bassmaster website, with more than 336,000 unique visitors, and 6.8 million page views. Video coverage delivered more than 269,000 views.
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